Guillermo Ljubetic

Guillermo's experience comes from leading growth on the brand side at a Tokyo group in legal services and consumer finance: owning the marketing strategy and budget, running campaigns himself in Google Ads, Meta, TikTok and LINE (ads and official accounts), and managing several Japanese agencies at once on budgets of up to ¥20M a month. So he knows what good work looks like from inside the account. He also builds the models that turn that spend into decisions: what a customer costs, how long they stay and what they are worth.

That work has cut cost per acquisition by more than half with one agency, brought lapsed customers back with the profit measured, and built a new line of business from zero in four months.

The figures on this page come from that brand-side work.

Before Tokyo he worked in M&A and corporate development in Chile. He studied business at Pontificia Universidad Católica de Chile, with an exchange at Kyoto Sangyo University. He works in English, Spanish and Japanese.

Why Meridian

International brands often run Japan from a distance: a Japanese agency, reports they can't fully check, and a head office asking what the budget produced. Meridian sits on the brand's side. Established Japanese agencies run the campaigns; Meridian plans, checks every number against real sales and answers for the result.

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会社概要